{"product_id":"influence","title":"Influence","description":"\u003cp\u003e\u003cstrong\u003eInfluence\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003eDigital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over 10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising.\u003c\/p\u003e  \u003cp\u003eDespite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003e•\u003c\/strong\u003e Recommended Age: 18 Years \u0026amp; Up\u003cbr\u003e\u003cstrong\u003e•\u003c\/strong\u003e Audience: Adult\u003cbr\u003e\u003cstrong\u003e•\u003c\/strong\u003e Target Gender: Unisex\u003cbr\u003e\u003cstrong\u003e•\u003c\/strong\u003e Book Format: Paperback\u003c\/p\u003e","brand":"Loot Hoarder","offers":[{"title":"Default Title","offer_id":53962274374000,"sku":"9781472979568","price":22.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/3085\/6304\/files\/283270.jpg?v=1782882726","url":"https:\/\/loothoarder.com.au\/products\/influence","provider":"Loot Hoarder","version":"1.0","type":"link"}